THE MISSION
AMARA IS ONE CAR-OBSESSED ENGINEER WHO LOOKED AT THE FUTURE OF TRANSPORT AND THOUGHT - SOMEONE HAS TO FIX THIS. SO I BUILT THE ELECY.
TO PROVE IT, I'M CYCLING IT AROUND THE WORLD.
Tamara Ivancova
Engineer turned Founder of Amara
+ unreasonably ambitious
WHY AMARA?
The tradition is to use your surname as your brand. For Ferrari and Koenigsegg it works. Ivancova doesn't have quite the same ring. So I used my name and dropped the T.
HONOURING TRADITION. PROTECTING THE SOUL.
QUIETLY STARTING A REVOLUTION.
WHICH IS EXACTLY WHAT THE ELECY DOES
guess what Elecy stans for?
Forever aiming high. I set my sights on reaching team principal and started in Formula One at fifteen, was full-time by twenty. But making cars go faster in circles stopped being enough. I wanted to create real impact. So I built the Elecy — bootstrapping, alone in a workshop in Southampton.
A fully enclosed, four-wheeled eBike. Saving you time, money, and the headache of finding parking. No licence. No emissions. No tax. Designed to replace the most common car journeys — the short ones, the solo ones. The ones where you're moving two tonnes of metal for no real reason.
My thinking was simple: what better way to inspire global change than with a proper challenge. To launch the Elecy, test it, and get it to production, I devised a genius plan.
What started as the ultimate engineering test has turned into a global campaign — ran like a Formula One team, because apparently I like a challenge!
(somewhat inspired by Top Gear)
AS SEEN ON:
